WHY CMOS AND CFOS NEED AN INVESTING MINDSET FOR CONTENT

Summary from the TLDR Marketing newsletter

Treating marketing as an investment instead of a cost benefits businesses by promoting smarter resource allocation, data-driven decision-making, and a focus on long-term growth. Content marketing can be compared to stock investing in the sense that both can bring long-term returns when done right. This article uses examples from Salesforce, NerdWallet, and Hootsuite to illustrate how an investing mindset for content creation can create long-term growth and market dominance.