FOLDABLES HELP CHIP AWAY AT APPLE'S PREMIUM SMARTPHONE LEAD IN 2023

Summary from the TLDR newsletter

Foldables emerged as a differentiator in the premium smartphone market in 2023. Apple ended the year with a 71% share of the premium smartphone market due to competition from Huawei and Samsung. While global smartphone sales have been down, the premium segment is set to grow 6% year-on-year. Consumers are willing to spend more to get a higher quality device that will last longer and promotions, sales, and financing options make the devices accessible to a larger market.