THE 3 PSYCHOLOGICAL PRINCIPLES BEHIND GOOD BRANDING

Summary from the TLDR Marketing newsletter

Many marketers think branding is colors and fluff, but it's deeply rooted in psychology and reality. A consumer’s perception of the brand influences the perception of the product, so branding does impact revenue. People prefer and trust repeated information, so a brand should repeatedly connect itself to a specific concept. People trust brands with industry authority, so companies should use reputation signals in positioning.