5 KEYS TO MEMORABLE MARKETING

Summary from the TLDR Marketing newsletter

Marketers have to overcome the ‘forgetting curve’ to be memorable. There are different tactics that can be employed, including the use of vivid and visual terms instead of abstract concepts. A study found that people are 4 times more likely to remember concrete words compared to abstract ones. Other tactics include encouraging product visualization, simplifying communication, and favoring storytelling over statistics.