THE 5 BIGGEST GOOGLE ADS TRENDS FOR 2024

Summary from the TLDR Marketing newsletter

Last year, advertisers got access to AI tools, lost some attribution models, and faced various platform updates. In 2024, Google Ads trends revolve around 5 major shifts: the proliferation of AI-powered features, the rising prevalence of automation and smart bidding, more extensive usage of broad match, the anticipated growth of video advertising, and the forecasted evolution of search towards a more visual experience.