THE HIERARCHY OF ENGAGEMENT

Summary from the TLDR Marketing newsletter

This podcast transcript outlines Sarah Tavel’s Hierarchy of Engagement framework for growing a consumer startup. The 3 levels of the hierarchy include core action, retention, and self-perpetuation. To implement the framework, first identify the core action, which is the fundamental user engagement step. Then emphasize retention, making the product more valuable with continued use. Finally, achieve self-perpetuation through network effects and growth/re-engagement loops.