THE WORST STRATEGIC MARKETING MISTAKE YOU COULD EVER MAKE

Summary from the TLDR Marketing newsletter

Although it’s understandable to want to go slow with a marketing plan, it is the worst move when it comes to realizing results from your investment. Most companies need foundational marketing, which must be in place to expect any lead generation. Marketing also works best when you have enough budget to cycle and optimize quickly. Moving too slowly will make it difficult to see significant results.