TLDR · MISCELLANEOUS

THE ROADMAP TO PRODUCT/MARKET FIT… MAYBE

longform.asmartbear.com35 min read

Summary from the TLDR newsletter

This article presents the eight-step process that brought WP Engine from an idea to a Unicorn. It describes a formula for going from initial product to Product/Market Fit. The progression goes from personal fit to market fit, customer fit, building and shipping the SLC quickly, marketing and sales, retention-driven product development, prioritizing systematically, ruthlessly, and strategically, and managing your psychology. The roadmap isn't failsafe, but it is supported by many years of experience.