APPLE'S GIANT CHRISTMAS BILLBOARDS DEMONSTRATE THE POWER OF ITS LOGO

Summary from the TLDR Design newsletter

Giant Apple bags have become part of the landscape in cities like Los Angeles, New York, Boston, Chicago, Munich, and Paris as part of Apple's minimalist holiday campaign. 'Wonder Awaits' was designed by the tech giant's advertising agency. It features no name or copy, but the simple design leaves no doubt about who is behind the campaign.