TLDR Design · NEWS & TRENDS
DESIGNSTUDIO'S REBRAND FOR TRIVAGO MAKES THE COMPARISON SITE MORE DISTINCT FROM ITS RIVALS
Summary from the TLDR Design newsletter
As part of its brand evolution, Trivago presented a playful and witty personality with hand-drawn illustrations created by animation and design studio Niceshit. Most of the designs feature Hank, the Trivago mascot designed by DesignStudio. A new custom font that supports hundreds of languages, Savvy Grotesk, was created along with the update.