HOW TO WRITE YOUR LINKEDIN COMPANY PAGE

Summary from the TLDR Marketing newsletter

This post shows how a user wrote their company's LinkedIn page like a landing page to garner a 40% CTR. The company description included a bold claim that could be backed up with proof. Its About section spoke to users’ pain points and explained why the company’s product was their solution. The company’s product’s functionality was described via a list of tasks that users no longer needed to do.