HOW TO ADAPT YOUR CONTENT STRATEGY TO YOUR GROWTH STAGE

Summary from the TLDR Marketing newsletter

In the early stage, brands should aim for a minimum viable content strategy focused on experimentation, velocity, and a fast feedback loop. Appropriate content formats include social media lives, Reels, and emails – ideally planned in weekly sprints. In the growth stage, brands should build long-term content programs that support sustainable revenue and brand authority. This could include podcasts, SEO, and case studies – in addition to the formats that succeeded in the early stage.