HOW RESEARCH RESCUED A WEBSITE REBRAND

Summary from the TLDR Marketing newsletter

RealEstateU, an online education site, saw a 30% drop in sales after completing a website redesign. Its team then completed a customer research study, which revealed that users perceived the site as sketchy and untrustworthy relative to competitors. They redesigned the site again, this time with a relaxed color palette, trust signals in the form of customer reviews, and persuasive copy. As a result, the site’s conversion rate exceeded its original level.