FIVE-SECOND TESTING: TAKING A CLOSER LOOK AT FIRST IMPRESSIONS

Summary from the TLDR Design newsletter

Despite the lack of concrete evidence, five-second testing is often taken at face value with the idea that five seconds is just the right amount of time to gauge first impressions. This article examines how first impressions are affected by time, cognitive abilities, and the visual complexity of the tested picture and how product owners and UX researchers can ensure their users' first steps are on the right track.