DECEPTIVE PATTERNS IN UX: HOW TO RECOGNIZE AND AVOID THEM

Summary from the TLDR Design newsletter

Deceptive patterns, designs that force the user to take an action not in their best interest, are prolific on the web because they are phenomenally effective at boosting conversions. It’s up to designers to out deceptive patterns when proposed or implemented and seek fairer, more ethical ways of helping businesses and users achieve their goals.