“NO GRID, NO RULES”: HOW THE SPOTIFY DESIGN TEAM CREATED THE IDENTITY FOR THIS YEAR’S WRAPPED

Summary from the TLDR Design newsletter

This year’s Spotify Wrapped looks more fluid and free-flowing and features a range of eclectic shapes, colors, and styles. It lacks the symmetry and sense of precision of last year’s identity. This was an intentional move by the design team and it was born out of a desire to reflect the “chaotic” atmosphere of 2023.