MICROSOFT'S FESTIVE SEASON MARKETING PLAYBOOK

Summary from the TLDR Marketing newsletter

This playbook provides a comprehensive guide for holiday ad campaigns. It stresses the significance of initiating campaigns in October to tap into heightened web traffic and capitalize on consumers actively seeking deals. It also digs into consumer preferences for online shopping during the festive period, highlighting trends in deal-seeking behavior and advocating for diverse ad strategies covering mobile, CTV/video, and search platforms.