THE BRANDING LEGACIES OF THOMAS WATSON JR. AND AUGUSTUS

Summary from the TLDR Design newsletter

Thomas Watson Jr. and Augustus successfully rebranded their respective domains, IBM and the Roman Empire. Watson Jr. transformed IBM into a modern, innovative technology leader, emphasizing design and customer-centric innovation. Augustus skillfully reshaped his image and Rome's, creating a stable autocracy under the guise of respecting the Republic.