TLDR Design · MISCELLANEOUS
WHY ARE WESTERN APPS MORE MINIMALISTIC THAN ASIAN APPS?
Summary from the TLDR Design newsletter
It’s a matter of individualist versus collectivist culture. People from individualist cultures tend to finish one task before moving to the next while quickly jumping from one task to another is considered easier in collectivist cultures. This means that Western UIs are often focused on one call to action, whilst Asian UIs can have multiple.