TLDR Web Dev · MISCELLANEOUS

APPLE'S TRADEMARK EXPLOIT

blog.giovanh.com9 min read

Summary from the TLDR Web Dev newsletter

Apple protects its trademark by placing its logo on every internal component of its devices, even if those components are not visible to consumers. This practice allows Apple to enlist the help of Customs and Border Patrol (CBP) in enforcing trademark protection at ports of trade. Apple participates in CBP's e-Recordation Program, which grants it special enforcement privileges and even allows the company to train law enforcement personnel. This system has been criticized for enabling Apple to abuse trademark law to stifle competition and hinder third-party repairs, with CBP seizing legitimate products from competitors and independent repair shops on Apple's behalf.