GET CREATIVE WITH GENERATIVE AI IN PERFORMANCE MAX

Summary from the TLDR Design newsletter

Performance Max enables advertisers to access all their Google Ads inventory from a single campaign. The tech giant announced Performance Max's generative AI features at Google Marketing Live earlier this year and now it is rolling them out as a beta to all US customers. Based on the performance data of previous campaigns, users can create new text and image assets in just a few clicks. Google Ads will also feature AI-powered image editing capabilities that enhance generated and existing assets. The invisible SynthID watermark will be applied to all generative AI images created in Google Ads.