THE FIRST MILLION STARTUP GROWTH FRAMEWORK

Summary from the TLDR Marketing newsletter

Most guides on scaling skip the earliest stages or are by authors who haven’t done it themselves - this one focuses on how to reach your first million. The first step is finding product-market fit, which can be done by running paid acquisition campaigns and seeing if users are interested. Then, identify your ICP before doing anything else. Only then should you focus on nailing down messaging, pushing users to their ‘aha moment,’ and optimizing down-funnel metrics.