B2B MARKETING PLAYBOOK FOR 2024

Summary from the TLDR Marketing newsletter

Most B2B marketers need to change their playbook. Self-served buying journeys are growing, social media is playing a bigger role in decision-making, paid ads are all over the place, and cold emailing has diminishing returns. To thrive in the new landscape, marketers must understand these changes, then refocus their strategy accordingly. The playbook for succeeding in 2024 includes content marketing, social selling, paid ads, and account-based outbound—each of which has a deep dive in the article.