CREATIVE CONNECTION: WHAT A DRUMMING GORILLA CAN TEACH DESIGNERS

Summary from the TLDR Design newsletter

The Drumming Gorilla ad from Cadbury was one of the world's best ads, mainly due to its emotional impact on audiences. Using AI in a designer's workflow today can be challenging because these tools are biased towards standardization. Cadbury's epic ad offers valuable lessons to designers on how to take advantage of the enhanced efficiency provided by artificial intelligence without sacrificing creativity.