UPDATES TO HOW PUBLISHERS MONETIZE WITH ADSENSE

Summary from the TLDR Marketing newsletter

Google AdSense is making 2 significant changes to its revenue-sharing structure. First, it is shifting to per-impression payments, which will offer publishers greater transparency and consistency while displaying ads on their websites. Second, the revenue share will be split into separate rates for the buy-side and sell-side with the percentage that publishers keep remaining roughly the same at 68%.