PIXELS OF INFLUENCE: BREAKING DOWN PERSUASIVE DESIGN PRINCIPLES

Summary from the TLDR Design newsletter

People make thousands of decisions every day, with some sources suggesting upwards of 35,000 decisions per day, though this number is somewhat suspect as it is difficult to estimate something predicated on personal bias. Understanding how and why people interact with products and employing persuasive design principles based on that information can ease decision-making anxiety and improve overall user experience.