DEAR SAASTR: WHAT DOES A US-BASED SAAS COMPANY NEED TO KNOW BEFORE EXPANDING INTO EUROPE

Summary from the TLDR Founders newsletter

It’s always hard to know when to go into Europe but if you have a universally interesting product, get there sooner and put boots on the ground. Landing in London usually helps as you’re close to pretty much every major brand on the planet and in their timezone.