STATE OF BRAND REPORT 2023

Summary from the TLDR Design newsletter

The majority (50%) of branding projects fall between the $500 and $5,000 range and 80% of branders price their projects based on the time and effort it takes. The primary methods for acquiring clients are referrals and word of mouth (86.1%). 70.4% of branding professionals believe AI will make their work easier and are open to integrating AI tools like ChatGPT, Adobe Software, and Midjourney into their branding processes.