EMBRACING SPECULATION AS A GO-TO-MARKET APPROACH IN DEFI

Summary from the TLDR Crypto newsletter

This post from Variant explains how DeFi projects have successfully achieved rapid product-market fit by capitalizing on financial speculation. This strategy, faced with criticism in the consumer social category, is considered the norm in the DeFi sector. New DeFi protocols often struggle for initial liquidity, as users are wary of the risks involved with new smart contracts. To overcome this, these protocols offer a product that presents an opportunity for rewards significant enough to attract early adopters and speculators. This post argues that this strategy could be implemented beyond just the DeFi sector.