NATIONWIDE REVEALS ITS BIGGEST REBRAND IN 30 YEARS

Summary from the TLDR Design newsletter

Nationwide has today unveiled its most significant rebrand in over three decades. The work by London studio New Commercial Arts is part of a drive to modernize the building society and reaffirm it being owned by members rather than shareholders. Alongside the updated visual identity, the new branding sees Nationwide promise to be “A Good Way to Bank” after research revealed 63 percent of people value their local branch, with face-to-face service given as the top answer as to why.