TLDR Design · MISCELLANEOUS

THE ELIZA EFFECT: WHY WE LOVE AI

nngroup.com4 min read

Summary from the TLDR Design newsletter

The ELIZA effect is when users quickly attribute human-like characteristics to artificial systems that reflect their personality. Such an effect might lead users to develop feelings towards AI agents. However, the semblance of humanity may keep users from realizing how to get the most use out of a product.