THE FUTURE OF SEO

Summary from the TLDR Marketing newsletter

This article walks through predictions on the future of SEO and how to benefit from these trends. The author predicts that AI will both enhance and hurt SEO, content with E-E-A-T will win the SERPs, and ‘system SEOs’ will outlast the AI rush. The overarching theme is that SEO is not dead. To continue earning search traffic, marketers should optimize an SEO system with efficient processes and focus on their target customers above all else.