TLDR Crypto · INNOVATION & LAUNCHES

LOYALTY PLATFORM

techcrunch.com5 min read

Summary from the TLDR Crypto newsletter

Former Resy and Eater Co-Founder Ben Leventhal is looking to revolutionize loyalty programs with his new restaurant loyalty platform, Blackbird. Blackbird, fresh off a $24m Series A funding round led by a16z, offers restaurateurs creative ways to reward their most loyal patrons via paid memberships, merch, and earned perks. The company is incorporating crypto into the platform with its own cryptocurrency that can be used to buy items from participating restaurants. Only a few months in, Blackbird is off to a hot start: it has raised a total of $35m, put together a team of 20 employees, and has signed 80 restaurants onto the platform.