WHY CREATIVES SHOULD TREAT THEIR WORK LIKE ATHLETIC TRAINING

Summary from the TLDR Design newsletter

The 4-hour work week, tailored for the industrial age, misses the mark for today’s creative and knowledge-based jobs. It presumes a linear relationship between the hours put in and the output that results; that one more hour of “work” will create one more output of similar value. However, the truth is that quality creative work doesn't behave like an assembly line. Sound judgment is far more important than the mere capacity to create output.