APPLE COULD FIX IT

Summary from the TLDR newsletter

Microsoft's Satya Nadella says that a deal to be the exclusive search provider on Apple devices would be a game-changer for Bing. The company was prepared to give Apple all of the economic upside of a deal if Apple were to switch to Bing. It was willing to hide the Bing brand and respect any of the company's privacy wishes. Microsoft was willing to make the deal at any cost due to the data it would gain access to if it became the default search engine for Apple devices.