RECORDS

Summary from the TLDR Crypto newsletter

IYK has been driving greater fan engagement over the last two years by bridging the gap between the digital and physical worlds with its fan experience platform. It embeds NFC chips in physical merch to “supercharge” these collector items. IYK has successfully partnered with the likes of Adidas and 9dcc to prove the concept. The company has now raised $16.8 million in funding from heavy hitters like a16z Crypto, Collab Currency, 1kx, and Lattice Capital to expand its platform.