HOW TO USE DIRECTIONAL IMAGES TO SKYROCKET CONVERSION RATES

Summary from the TLDR Design newsletter

Directional images are silent guides that effortlessly direct the audience's gaze to specific areas of a page. An online fashion retailer strategically placed a directional image of a model gazing at their "Shop Now" button. This resulted in a 30% increase in click-through rates and a 20% increase in sales. A travel agency used an arrow pointing towards their "Book Your Adventure" CTA. This simple addition led to a whopping 50% increase in bookings within a month.