THE MOST ADVANCED YET ACCEPTABLE PRODUCTS WIN

Summary from the TLDR newsletter

The Most Advanced Yet Acceptable (MAYA) design rule dictates that the ideal design sits between solutions that are completely novel and entirely familiar. Designs that are too novel will be tuned out and familiar designs will be overlooked. A balanced design can make or break the success of innovations. This article uses hits and misses from three high-profile tech categories to illustrate the concept of MAYA.