INSIDE APPLE’S PLAN TO CHANGE THE WAY WE WATCH SPORTS

Summary from the TLDR newsletter

Apple signed a 10-year deal last fall to serve as MLS' primary broadcast partner. The deal is set to give Lionel Messi a percentage of the revenue generated from new subscriptions to MLS Season Pass. This was Apple's biggest move yet into the sports business. Apple is methodically working its way into deals with other leagues and broadcasters.