THE MISSING LINK IN APPLE’S EVENT

Summary from the TLDR Design newsletter

Features without context or direct application to the problems they solve are useless. Though the features introduced at Apple’s latest event were accompanied by demonstrations, such as through promotional videos on Apple’s website and snazzy snippets during the release conference, their direct application to the problems we face in our daily lives is missing. Building systems that “just work” is good for sales and for a narrow set of universally shared, preexisting, shallow problem domains, but it won’t make us better problem solvers.