TLDR Founders · STRATEGIES & TACTICS

CAN WE EVEN AFFORD TO DO SMB SALES IN THE U.S. ANYMORE?

saastr.com3 min read

Summary from the TLDR Founders newsletter

Inflation up, salaries up, marketing costs up, CAC on the rise. In response to higher expected OTE from sales reps, some startups are moving their SMB sales teams outside of the US.