MOST STARTUPS SHOULD SKIP SEO...FOR NOW

Summary from the TLDR Marketing newsletter

Startups should reconsider prioritizing SEO since it may lead to unrealistic expectations due to its top-of-funnel focus. Unless the startup's strategic goals align with SEO outcomes and they have long-term objectives, investing in SEO is not likely the best choice. Alternatively, paid advertising campaigns can offer quicker results, adding users and revenue that can support the funding efforts in a resource-constrained environment.