Untitled entry

Summary from the TLDR Marketing newsletter

Instead of putting remarketing spend on all unqualified site traffic, Impactable used LinkedIn Ads remarketing to qualify, segment, and convert customers. It created LinkedIn audiences of users who visited its site and built a qualifying layer on top of them to only display ads to relevant segments. After 6 months, Impactful saw a 10% increase in conversion rate and a 40% reduction in cost per conversion.