A GUIDE FOR FINDING PRODUCT-MARKET FIT IN B2B

Summary from the TLDR Web Dev newsletter

This article provides lessons in finding product-market fit (PMF) for B2B startups based on interviews with more than 20 B2B founders. It presents a simple framework for moving closer to PMF, signs that you’re approaching PMF, and advice for what to do if you aren’t finding PMF. It takes a median of 2 years for B2B startups to find PMF. Many founders have never fully felt PMF, even if they are making over $100M/year.