REWRITING DIGITAL CONTENT FOR BREVITY

Summary from the TLDR Design newsletter

Research shows that, on average, users read about 20% of the words on a web page. Long text can intimidate users, making them likely to click away or skip the content entirely. Some useful advice for shortening content: distance yourself from your work, remove unnecessary words, remove unnecessary determiners and modifiers, use adjectives instead of nouns, and avoid passive verbs.