HOW (NOT) TO GET PEOPLE TO DOWNLOAD YOUR APP

Summary from the TLDR Design newsletter

Whenever a user visits Reddit, usually coming from a search engine, they get asked five times to download and use the app. The screen has so many modals that it’s impossible to see the content below. None of the prompts explain why opting for the app is a better choice despite the mobile website experience being unintuitive and pushy with cluttered interfaces.