INNOVATION

Summary from the TLDR Web Dev newsletter

Mature companies like Spotify often have a process for experimenting with new features. Spotify has honed a three-pronged strategy to creating conclusive experiments: First, they start with the exact decisions they're aiming to inform. Next, they zoom in on specific markets. Lastly, instead of diving headfirst into a full-blown feature, they test the waters by breaking the feature down into bite-sized pieces. It's a blend of precision, localization, and smart testing that keeps Spotify’s innovation playlist on repeat.