BEING ONBRAND, ONCHAIN

Summary from the TLDR Crypto newsletter

This article from the Collab + Currency team examines whether brands' ventures into web3 so far have been successful. Brands such as Tiffany & Co, Reddit, and DraftKings have been experimenting with blockchain-based initiatives like NFT collections and avatar collectibles. Some of these brands are missing the mark, while others are capitalizing on web3's potential to foster culture and community, an area where traditional brands have been constrained. The article goes on to explain that beyond the tech, this is one of the most important benefits of crypto for brands.