WHAT IS GOOD FREE-TO-PAID CONVERSION?

Summary from the TLDR Web Dev newsletter

This article establishes a baseline for a good free-to-paid conversion rate for different types of products. For a freemium self-serve product, a good conversion rate is 3-5% and a great rate is 6-8%, while for a freemium product with a sales-assist motion, a good conversion rate is 5-7% and a great rate is 10-15%. Products that offer a free trial have higher conversion rates on average, with 8-12% being good and 15-25% being great. The article explains why conversation rates differ for different models and customer base and shows tips for how you can increase the conversation rate for your site.