LEVERAGING REAL-TIME USER ACTIONS TO PERSONALIZE ETSY ADS

Summary from the TLDR Web Dev newsletter

Etsy has introduced a novel approach to personalizing Machine Learning models through a deep learning module called the adSformer Diversifiable Personalization Module (ADPM). The ADPM uses short-term sequences of user actions to optimize the shopping experience and make sponsored listings more relevant. The implementation of this module has significantly improved the performance of Etsy's Clickthrough Rate and Post-Click Conversion Rate prediction models.